How do you convince
readers you’re a
completely unbiased
news source?
You don’t.
Because nuance 👋.
My Role
Head of Verbal Design, Writer at a startup branding + content agency.
Edited to be unbiased as humanly possible. No overpromising here.
What we made
Brand Positioning | Key Messaging | Visual Identity | Web Strategy | Dotcom | Manifesto | The Brand Book
We 💛
Senior Designer: Jethro Leynes | Senior Designer: Meria Ogawa | Designer: Nathasya Effendy | Senior Strategist: Jessica Huang all at Herman Scheer.
When facts ARE the motive.
1440 was regularly audited by a third party to detect and measure bias...and we recommended they come with these receipts at every touch point. Even so, we wanted to stay away from sensationalism [as we defined it] at all costs.
They say skeptical like it’s a bad thing?? This one’s for the fact-checkers.
The printing press was invented around the year 1440, spreading knowledge to the masses and changing the course of history.
Jessica [brilliant Senior Strategist] and I were talking AI and synthetic media long before ChatGPT was trending. That’s because it’s our job to ensure you’re positioned to win today…and in the very near future 🚀
Instead of showing how assets come to life in a basic IG ad, I came up with a gaming concept — an execution that helps prove out our design system and overall purpose.
