They’d already created a cult-hit deodorant for universally,
everyone 🌎🧘.
But Each & Every needed to express the luxe side of their offering. To launch new products. And to start talking beliefs — not just functional benefits.
My Role: Head of Verbal Design at a startup agency | Leading Copy + Strategy.
What we made
Brand Positioning | Key Messaging | Evolved Visual Identity | Product Naming | Dotcom Experience | Ecomm | Social Content | Packaging
We 🧡
Senior Designer + Art Director: Rachel Topf | Designer: Meria Ogawa all at Herman Scheer.
Each & Every
🌿
For One & All
🌿
Each & Every 🌿 For One & All 🌿
For me, Each & Every was a dream.
A brand that takes action, based on their beliefs? Yes, please. I got to partner with [mostly] women to help build a women-founded company. Looking for more of this in 2024 👀