Wellness doesn’t have to be so LIVE LAUGH LOVE 👽🛸, you know?
Especially for a brand called Earthbar. Founded as a quirky vitamin shop in 1971, they were ready to refresh it all in 2021 — from positioning to packaging. But! Without walking away from their West Hollywood roots.
What we made
Brand Positioning | Product Curation Standards | Product Re-categorization | Visual and Verbal Identity | Key Messaging | Packaging | Dotcom | Naming
We 💚
Designer: Danny Solomon | Designer: Brandon Murray | Illustration: Rachel Topf | Photography: Wunderkind | all at Herman Scheer
New Product Category Naming + Classification that spans prepared foods, smoothies, supplements and shots 🌎 ESSENTIAL | BODY | GUT | MIND | LOOK
Fresh-pressed realness inside. We’re JUICY baby.
Naming: Cold Kicker - Packed with Oregano & aged garlic for natural anti-microbial power, plus ginger as a powerful anti-inflammatory, this shot is straight up firepower.
Oh,and these gorgeous shots bringing the energy?
Wunderkind.
The quintessential
California brand.
Naming: Rainbow Roots and First Aid | Evocative of flavor [Beets, and orange-aid, respectively] + sunny positivity ☀️ Rainbow Roots Illustration: Valery Lemay
🍊 An example of how my long form branding manifestos can be cut down into snackable lil’ tidbits 🍊
Packing your daily bowl since 1971. An IYKYK California-friendly copy moment 🌿
Packaging: Trying not to chug this. | Anticipation + Appetite Appeal 💙
Juice shops should be like sneaker and art drops. [Connected Brick + Mortar & Ecomm experience concept by me.]
In the mood…for more bev and food? 🍆
Check out 🍺 Molson Coors and 🍇 Wellory.
Naming: Celery Sunrise | You know that LA morning light ✨ what a way to start the day. | Illustrator: Valery Lemay
Naming: Endless Summer | That Venice Beach feeling, now in a bottle.
Naming: D-Tox | Like magic 🧚.