Wellness doesn’t have to be so LIVE LAUGH LOVE 👽🛸, you know?
Especially for a brand called Earthbar. Founded as a quirky vitamin shop in 1971, they were ready to refresh it all in 2021 — from positioning to packaging. But! Without walking away from their West Hollywood roots.
What we made
Brand Positioning | Product Curation Standards | Product Re-categorization | Visual and Verbal Identity | Key Messaging | Packaging | Dotcom | Naming
We 💚
Designer: Danny Solomon | Designer: Brandon Murray | Illustration: Rachel Topf | Photography: Wunderkind | all at Herman Scheer
New Product Category Naming + Classification that spans prepared foods, smoothies, supplements and shots 🌎 ESSENTIAL | BODY | GUT | MIND | LOOK