Travel today is painful.
Bland.
And ordinary.
So we built Elude
to be anything but.
My Role
Head of Verbal Design at a startup branding + content agency | Led copy + strategy.
What We Made
Positioning | Visual and Verbal Identity | Manifesto | Dotcom | Product Copy | UX Copy | Organic Social | Travel Guides | Product Feature Concepts | CRM - Email | Funding! 💸
We ❤️
Designer + Art Director: Danny Solomon | Strategist: Sara Maani all at Herman Scheer.
Elude is the only app that helps you answer the question: “Where could we go for, like, $900?” It’s destination discovery meets search, budget first.
Product Copy - Find out where you could fly. | UX Copy - CTA - EXPLORE | Micro copy that teases possibilities.
The onboarding — bringing spontaneity and simplicity back to travel 🗺️.
What I did
+ Research, finding data sets to support questions
+ Wrote the product itself 🤓
+ Recommended audio and UX designs based on reference
+ Helped create features that deliver on —> 🔮 Destination discovery. Not more scrolling and searching. 🔮
This big wall of text can be broken down in a variety of ways.
It’s long. But think of this as the film series. In each episode, there’s several cut-downs + moments ✨
This is super helpful for really early-stage clients defining their product + audience.
A Not Normal Travel Journal. Includes writing and sketching prompts meant to help you freeze time on your trip.
Traveling to Mexico in July? OFF SEASON ALL STAR. Four in a row, plus one? FIVE TRIP TRAILBLAZER. Arrive and leave in basically one breath? INN & OUT. To incentivize exploration and out-of-ordinary traveler behavior, we created a badging system with perks attached.
Our goal: Turn moments of travel pain, into,…okay, just slightly less severe travel pain 😬
LAST ROW RIDER. Patience Level 5000 Unlocked.
Earn points toward perks — in exchange for your travel pain.
Micro Copy: Based on your ❤️ of art and museums.
Hotel + Lodging Categorization, Badge Copy: Walkers Welcome. Feels Like Luxury. So Much Free. Squeaky Clean. Near Nature. Crazy-good views. Introvert’s Dream. So Much Free.
Press And Good Things ⛛
When the NYTimes quotes your copy ** blush ** STAHP!
Looking for something more campaign + character-driven?
Check out 🌮 Jack In The Box or 🍋 Lemonhead.