Meet Plant Candy 🍬.
More specifically,
Kindroot Adaptogems™️
💎 💎 💎
My Role
Strategist, Writer in partnership with the ridiculously talented Jess Smith and Founder / CEO Alisa Pospekhova
What we made
Positioning | Identity | Naming | Packaging | Super fun promotional materials like stickers and window clings | dotcom | e-commerce
In 2019, adaptogens were already well-known in the world of wellness — they were herbs and roots that can help our bodies and brains adapt to different environments, sure. Yet the products? All messy powders and liquids. So Alisa [founder] completely switched up the form factor.
Translucent and light-catching, her lozenges were the kind of hard candy you could imagine set in 14k gold. And so, Adaptogems™️ were born 💎 💎 💎 A perfect fusion of science, and let’s not deny it — ownable, memorable fun.
Packaging concepts.
Product naming.
Taste-testing.
Collaborating with a brave, committed partner in the product creation phase and beyond is the the stuff of dreams. And it produces the best creative and business results, to date.