Yes, in the year of our lord 2021, Napster did still exist 😼.
Just on a more global, B2B level. But they had merged with a LIVE concert VR platform and needed help articulating who they were and what they stood for. Meanwhile, competitors were increasingly turning to the algo for curation, pouring money into profit-driving podcast content.
Our client? A complete baddass adamant about the mission. Music fans and musicians, first. Or die tryin’. So after performing research, I made product and brand recommendations based on the joy of all things analog, powered by the latest tech.
The Manifesto 👇
The music app, for music people. ☝️ Here’s another new media concept I created at Herman Scheer to connect experiential, physical aspects of music with high tech viewing — in a 360 visual playlist.
Series Name: LONG LIVE ANALOG
The series description: Never say die. Legendary artists, producers and fans dig into their collections to curate the ultimate deep-cut playlist.