In a super-punny
‘shroom-pushing
environment,
we went reverent,
and a bit poetic ✨
My Role
Head of Verbal Design [Strategy + Copy Director in one at a startup branding + content agency].
What we made
Brand Positioning | Key messaging | Visual Identity | Packaging | Naming | Manifesto
No. 1 — Lion’s Mane — An oxygen mask for the mind.
No. 2 — Cordyceps — Anti-gravity for body and soul.
No. 3 — Chaga — An upgrade for skin and within.
No. 04 — Shiitake — A green light for good circulation.
No. 05 — Turkey Tail — An armory for the immune system.
We 🍄✨: Brandon Murray: Designer at Herman Scheer.
This project just launched in 2023 — more good things to come.
I’ve also worked on a psychedelic daily
vitamin, a stealthmode state-of-the-art CBD and an essential fatty acid supplement
recently discovered
because of, well,
dolphins.
TLDR —> Nature is lit! I heart science, working on all things wellness, and making super complicated stuff simple.